Audience

550 owners and operators of McDonalds Restaurants

Venue

Adelaide Convention Centre and various off-site venues

Client Brief

To add the 'X' factor into the 3-Day convention program, including production of the plenary sessions and all social events.

The Show

This bi-annual 3-day event is eagerly anticipated by the store owners and operators – the challenge is to make each event better than the last. Adelaide proved to be up to the challenge.

Convention Opening Ceremony – an inspiring performance from Michael Cristiano, Lisa Edwards and local choir with accompanying iconic Australian visual screen imagery.

Welcome Cocktail Event @ The National Wine Centre – a stand-up indoor/outdoor cocktail party featuring wine tasting and a menu of local produce from around South Australia.

Long Lunch @ Adelaide Oval – guests traversed the sacred turf of the Adelaide Cricket ground before enjoying a variety of entertainment – MC Andrew Daddo directed a hilarious panel of cricket identities including Max Walker and Kerry O’Keefe, Bruno Lucia kept the laughter flowing before Daryl Braithwaite surprised them all with an intimate late afternoon set.

Closing Awards Dinner – Adelaide Convention Centre – set in a stunning burlesque themed environment with an amazing opening by local Adelaide artists. Following the awards presentation, guests were amazed by local Adelaide legend and the world’s only unusualist - Raymond Crowe. Local band Chunky Custard finished the night with their own customary high energy dance sets.

Feedback

“Well DG what a few days that was!
As you all know the lead up is always the killer but the end result makes it all worthwhile. And I think the Adelaide Convention surprised them all!

We all appreciated the support and expertise you all gave and the good humour we all needed to cope with the last minutes changes that always arise. We all just got on with it – no matter what it took and we just wanted to thank you all.”