Qatar Airways – Sydney Launch

THE BRIEF

To launch Qatar Airways into Sydney with a series of events over a 24 hour period. Wanting to make a serious statement to the industry and stakeholders, these events had to be unlike anything Sydney had seen. From talent to catering to branding, Qatar Airways wanted to land in Sydney to a fanfare!

THE OUTCOME

DG global managed every element of the airport arrival, press conference and gala dinner for Qatar Airways. From George Calombaris in the kitchen, to Kylie Minogue on stage, this event had everything. A high level of security was required throughout as well as innovation when dealing with unique event sites. Boats, planes, 450 guests, a major touring act, an epic fireworks display and a celebrity-studded guest list saw Qatar Airways arrive into Sydney and with the whole town talking.

GUESTS

The guest list at this event comprised of the who’s who in Australia. From celebrities to politician to socialite and media, this was a room of 450 of Australia’s most recognisable faces.