Pan Pacific Perth
Following a multimillion-dollar refurbishment, Pan Pacific Perth engaged DG Global to deliver a high-impact relaunch event that would position the hotel as Western Australia’s premier luxury destination. The event needed to honour the hotel’s connection to the city of Perth and the Swan River, celebrating both the property’s transformation and its place within the local landscape. DG Global was tasked with leading the creative direction and end-to-end event delivery, ensuring the experience was rich with local storytelling, premium hospitality, and immersive guest engagement.
The relaunch was also to embody the Pan Pacific Group’s values of integrity, respect, creativity and accountability, brought to life with sincerity and elegance. The event needed to not only showcase the new spaces and guest experiences but also reinforce Pan Pacific Perth’s role as a leader in the premium market. This was to be achieved through thoughtful storytelling, strategic stakeholder engagement, and an event experience that reflected the Group’s ongoing commitment to excellence, innovation, and meaningful connection. Ultimately, the night had to serve as both a celebration of renewal and a confident statement of the brand’s ambition and presence in Western Australia.
Over 300 guests arrived to a dramatic gold carpet arrival and custom-built media wall, setting the tone for a luxurious and unforgettable evening. The celebration was hosted by Perth-born comedian and national television personality Joel Creasey, who guided the audience through a seamless program blending live performance, cinematic storytelling, and curated hospitality.
Paying tribute to First Nations culture, respected Elder Barry Winmar welcomed guests to Country. The event opened with a stunning performance by INNEKA, a contemporary string ensemble from Perth Symphony Orchestra, followed by headline act Samantha Jade, the Perth-raised pop sensation who brought star power and local pride to the stage.
Guests were taken on a visual journey through the hotel with pre-recorded segments of Joel exploring reimagined spaces including the guest rooms, lobby, restaurants and meeting areas. These segments played out across a 14-metre LED screen, interwoven with bespoke drone footage capturing the beauty of Perth and the curves of the Swan River, grounding the hotel in its place and community.
Aerialists performed overhead, a harpist provided elegant ambience, and hospitality stations delivered caviar, oysters and a glowing champagne tower. The creative narrative was expressed through the theme The Magnificent Mighty Swan, a bold, elegant metaphor for the hotel’s revitalisation.
The event concluded with an electric after party, featuring a dessert forest, DJ Sam Timmerman, and a late-night dance floor that kept guests celebrating into the evening. The relaunch was hailed by guests and media as one of the most ambitious and successful hospitality events Perth has seen, firmly positioning Pan Pacific Perth as a symbol of contemporary luxury with local soul.
“Pan Pacific has set a new gold standard. This is exactly the kind of bold and beautiful hospitality leadership Perth needs.”- Deputy Lord Mayor, Cr Bruce Reynolds.
