The core objective of the event was to rejuvenate the ties binding associates in the Asia-Paciﬁc region.
Chosen as the full-service agency, DG Global orchestrated Mars Wrigley Asia’s Bangkok All Associates event in Bangkok.
DG Global orchestrated an end-to-end production for the All Associates event, encompassing a myriad of elements. This included comprehensive travel and accommodation management, meticulous budget and venue oversight, curated program development, dynamic content creation, strategic marketing and innovative signage design, meticulous food and beverage coordination, precise AV and technical orchestration, inventive breakout sessions, and a memorable team connection event.
Delegates were treated to a whirlwind of experiences, zipping through the streets in tuk-tuks, dancing aboard a captivating river cruise, and culminating in a formal gala dinner. All these moments were elegantly woven around the majestic backdrop of the Chao Phraya River at the exquisite Millenium Hilton.
The core objective of the event was to rejuvenate the ties binding associates in the Asia-Paciﬁc region. Placing the customer experience at the forefront, each activity was meticulously designed to foster engagement, inspiration, and a sense of community after the pandemic-induced challenges of COVID-19.